Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Standard Competency :

¡         To comprehend and express the meaning of short functional written text about advertisement in the daily life context to access knowledge.

Basic Competency :

¡         To respond and express the meaning within the short formal / informal functional written text accurately and fluently in the form of announcement, advertisement and invitation in the context of daily life to access knowledge.

¡         After having studied the material given, the student are expected to able to:

¡         understand the definition of advertisement

¡         identify the topic of advertisement text

¡         read aloud meaningfully the written passage that is discussed with a good pronunciation and intonation.

Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company

In short, Advertisement is :

Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed.

Function of advertisement

Function of advertisement :

  • Promotion
  • Communication
  • Information

In making an advertisement keep the following points

1. Language of advertisement :

  • Using the correct or suitable words.
  • Using the interesting and suggestive expression.
  • Using positive expression
  • Text of advertisement should be directed to the goals.

2. Content of advertisement :

Objective and honest

Brief and clear

Not mocking to group or other producer.

Mobile Billboard Advertising

Mobile Billboards are flat-panel campaign units in which their sole purpose is to carry advertisements along dedicated routes selected by clients prior to the start of a campaign. Mobile Billboard companies do not typically carry third-party cargo or freight. Mobile displays are used for various situations in metropolitan areas throughout the world, including:

  • Target advertising
  • One day, and long term campaigns
  • Convention
  • Sporting events
  • Store openings or other similar promotional events
  • Big advertisements from smaller companies

Public service advertising

The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, and global warming.

Commercial advertising

Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches,, magazines, newspapers, posters, and the backs of event tickets and supermarket receipts. Any place an “identified” sponsor pays to deliver their message through a medium is commercial advertising.

Covert Advertising

  • Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them “classics,” because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, Vaio, and cars are featured in recent James Bond films, Casino Royale.